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L'Oreal Names Indian Actress Katrina Kaif As Local Brand Ambassador

January 28, 2016: 12:00 AM EST
L’Oreal signed Bollywood actress Katrina Kaif as brand ambassador in India. Kaif joins fellow celebrities Aishwarya Rai Bachchan, Sonam Kapoor, and Frieda Pinto as brand representatives in the country. L’Oreal’s recruitment of celebrities as brand representatives shows that celebrity endorsement remains an effective marketing technique in the country.
Lucy Whitehouse , "L'Oréal cashing in on Bollywood brand reps", Cosmetics Design , January 28, 2016, © William Reed Business Media SAS
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