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L'Oreal Launches Women Of Worth Social Media Campaign In Malaysia

March 31, 2016: 12:00 AM EST
L’Oreal Paris launched a localized version of its Women Of Worth Campaign in Malaysia. Created in partnership with digital agency Lion & Lion, the campaign features six women whose lives and achievements can inspire and empower women in the country. Also, the campaign includes a social media contest, which allows fans to share their WOW journey on the brand’s Facebook page and their Instagram account.
Rayana Pandey, "L’Oréal Paris showcases Malaysia’s women of worth", Marketing Interactive, March 31, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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