L'Oreal Launches Virtual Beauty App In Hong Kong

L'Oreal launched its Makeup Genius beauty app for Android and iOS mobile devices in Hong Kong. Local consumers can use the mobile application to scan barcodes at L'Oreal point-of-sale locations. They can then use the app to test L'Oreal cosmetics and create their preferred looks using their mobile gadgets. Developed by digital agency Image metrics, the application was first launched in Paris and is now active in 15 countries in Europe, Asia, and the United States.