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L'Oreal Launches Vichy Skincare Brand In Egypt

November 16, 2015: 12:00 AM EST
L’Oreal Egypt launched the Vichy brand of skincare products and cosmetics in the country. Highlighting the French cosmetics company’s commitment to bring its world leading beauty brands to Egypt, the launch was attended by the country’s leading dermatologists, pharmacists, and members of the local media. Eighty years after its founding, the Vichy brand has created an approach to skincare, based on clinical research involving thousands of women of all skin types and ethnicities.
"L’Oreal Egypt Strengthens Its Brand Portfolio with the Launch of VICHY, the Leading French Dermocosmetic Brand", Cairo Hub, November 16, 2015, © Cairo Hub
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