We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

L'Oreal India Rebrands Ultra Doux Shampoo; Launches It As Ultra Blends

June 15, 2016: 12:00 AM EST
L'Oreal India Pvt. Ltd. reintroduced its Ultra Doux natural shampoo and rebranded it as Garnier Ultra Blends. Part of the global relaunch of the natural shampoo brand that was popular in the 1990s, the Indian reintroduction of the product is part of L'Oreal's efforts to meet local demand for natural and organic haircare products. Ultra Blends, the top haircare brand in France, was discontinued in India around 2001. L'Oreal developed the India range at its local R&D center during the past 18 months, with local requirements part of the product development process, the company said.
Sapna Agarwal, "Remember Ultra Doux shampoo? L’Oreal’s bringing it back as Ultra Blends", Livemint, June 15, 2016, © HT Media Ltd.
Domains
BEAUTY BUSINESS
Brands
Categories
Marketing
Hair
Geographies
Worldwide
Asia-Pacific
India
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.