We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

L'Oreal, Image Metrics Sign Contract For Makeup Genius Technology

March 9, 2016: 12:00 AM EST
L’Oreal Paris signed an exclusive deal with Image Metrics regarding the augmented-reality app Makeup Genius. Developed by Image Metrics and supported by L’Oreal Research and Innovation, the app is designed to monitor a user’s facial features and to apply virtual makeup in real-time. With almost 20 million downloads, Makeup Genius enables consumers to try on products and looks before buying.
"L’Oréal signs new exclusive license agreement with Image Metrics for new makeup services ", L’Oréal, March 09, 2016, © L'Oréal Paris
Domains
BEAUTY BUSINESS
Brands
Innovation
Marketing
Geographies
Worldwide
North America
EMEA
United States of America
Europe
France
Categories
Companies, Organizations
Deals, M&A, JVs, Licensing
Innovation & New Ideas
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.