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L'Oreal Faces Need To Rethink Marketing Due To Voice Technology

August 14, 2018: 12:00 AM EST


Voice technology is expected to make L'Oreal rethink some aspects of the beauty company's marketing and branding strategies and practices. According to L'Oreal global ecommerce acceleration director Antoine Borde, these issues include many customers' inability to pronounce the name of brands, such as Maybelline. Related to this, marketers at beauty companies may need to stop using fancy names for their brands.[Image Credit: © L'Oréal 2017 Annual Report]
"How L'Oréal is thinking about voice", WARC , August 14, 2018, © WARC
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