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L'Oreal Eyes More Expansion In Africa

December 26, 2014: 12:00 AM EST
L'Oreal said Africa will play an important role in its campaign to reach 1 billion new customers by 2020. According to the cosmetics company, the Middle East and Africa region is its fastest growing geographical market, expanding by about 15 percent year on year. The region accounted for 2.4 percent of L'Oreal's €23 billion revenue in 2013, which was 2.3 percent higher than the previous year. L'Oreal's expansion plans for Africa include strengthening its distribution channels in the region and customization of products to suit the needs of African consumers.
"L’Oreal: Strengthening Africa Presence Can Bolster Target Of 1 Billion New Customers (Part 2)", Trefis, December 26, 2014, © Insight Guru Inc.
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