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L'Oreal Ends Partnership With YouTube Star

October 9, 2015: 12:00 AM EST
L’Oreal USA terminated its business deal with YouTube celebrity Michelle Phan. As part of the deal to end the partnership, L’Oreal sold the Em Michelle Phan cosmetics line to Ipsy, a subscription company co-founded by Phan. Market reports revealed the product line failed to bring in sales as expected despite being made available on Amazon’s Luxury Beauty Store since July 2014.
Julie Naughton, "L’Oreal USA, Michelle Phan Part Ways; Em Michelle Phan Heads to Ipsy.com", WWD.com, October 09, 2015, © Fairchild Publishing, LLC
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