L'Oreal Brands YSL And L'Oreal Paris Use Technology To Encourage Consumers To Buy Online

L'Oreal brands YSL and L'Oreal Paris launched digital initiatives aimed at helping consumers have “real-life” experience when buying cosmetics online. Unlike other industries' online retailing experience, cosmetics companies' ecommerce efforts are hampered by consumers' reluctance to buy beauty and personal care products without knowing how the product looks or smells like. YSL partnered with Google to use technology in enabling make-up artists show customers how to apply make-up. L'Oreal Paris launched the Make-up Genius App, which allows consumers to see how they will look like with the make-up on before buying the product.