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L'Oreal Awards Media Account For Denmark, Norway, Sweden, Finland To Maxus

October 20, 2014: 12:00 AM EST
L'Oreal awarded its media planning and buying accounts for Denmark, Norway, Sweden, and Finland to Maxus. An expansion of the media agency's business relationship with L'Oreal in various markets, including the UK, Ireland, and Southeast Asia, the appointment followed a review process involving two other agencies. Maxus will be L'Oreal's only agency for media planning and buying in the said markets.
Ishbel Macleod, "L’Oreal deems Maxus worth it as it hands agency media accounts for four key European markets", The Drum, October 20, 2014, © Carnyx Group Ltd
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