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L'Oreal Appoints Dame Helen As Brand Ambassador

October 27, 2014: 12:00 AM EST
L'Oreal appointed actress Dame Helen Mirren as one of its brand ambassadors. The award-winning actress will join much younger celebrities, such as singer Cheryl Fernandez-Versini and model Lara Stone, as representatives of the brand. L'Oreal's move shows that glamour knows no age, and that age need not be a “barrier to glamour”. Mirren also joins a small group of British celebrities in L'Oreal's lineup of brand ambassadors, with actor Hugh Laurie and Fernandez-Versini as the only other endorsers from the UK.
Sam Creighton , "Move over Cheryl & Co, at the age of 69 Dame Helen is new face of L'Oreal ", DailyMail, October 27, 2014, © Associated Newspapers Ltd
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