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L'Oréal To Tap Into Strong Chinese Demand For Premium Cosmetics

January 2, 2018: 12:00 AM EST
Acknowledging a rise in demand for high-end cosmetics in China, L'Oréal’s luxury beauty and skincare brand Giorgio Armani Beauty plans to open an online store on the Alibaba Group’s Tmall platform this month, along with a separate store on Tmall's invite-only "Luxury Pavilion." The online stores will offer product browsing as well as interactive digital experiences such as scheduled in-person makeup sessions with beauty advisers. [Image Credit: © Giorgio Armani ]
Huixin Deng, "Even Giorgio Armani is Launching an E-Commerce Flagship on TMall", Jing Daily, January 02, 2018, © Herlar, LLC
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