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L’Oréal To Roll Out AR And Livestreaming Platform To All Of Its Brands

June 18, 2018: 12:00 AM EST
Beauty company L’Oréal unveiled a new service to be rolled out later this year for its NYX Professional brand. The digital beauty assistant uses augmented reality and livestreaming to bring a personalized makeup counter experience to consumers’ homes. The company plans to roll out the solution, based on its March 2018 Modiface acquisition, for all of its brands across 65 markets. L’Oréal chose NYX as the first brand to offer the service because it is a “very social brand, a pro brand and a retail brand,” according to L’Oréal’s chief digital officer, Lubomira Rochet.[Image Credit: © NYX Professional Makeup]
Kristina Monllos, "L’Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and Livestreaming", Adweek, June 18, 2018, © Adweek
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