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L’Oréal Seeks Bigger Share Of Skincare Market; Takes Acquisition Path In Emerging Markets

September 24, 2013: 12:00 AM EST
L’Oréal is acquiring beauty and personal care companies to expand its presence in the global skincare market. After acquiring Interconsumer Products Limited in Kenya in April 2013 and announcing plans to acquire facial mask products manufacturer Magic Holdings in China in August 2013, L’Oréal revealed its purchase of Mumbai-based Cheryl’s Cosmeceuticals. L’Oréal is competing with consumer goods companies Unilever and Procter & Gamble in India’s skincare and hair-care markets. After focusing on the higher end of the premium skincare market to differentiate itself from its rivals, L’Oréal’s acquisition of Cheryl’s Cosmeceuticals signals the French cosmetics company’s expansion into the low-end premium market.
"L’Oréal Vies For Top Spot In Growth Markets With Rapid Acquisitions", Trefis, September 24, 2013, © Trefis
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