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L’Oréal Reviews US Digital Media Account

August 20, 2013: 12:00 AM EST
L’Oréal announced it is reviewing its digital media planning and buying account in the United States. Managed at present by Publicis Groupe’s Moxie unit, the account’s review is part of the cosmetics company’s evaluation of the return on investments it is getting from its spending on digital marketing, which has risen significantly in the past years. L’Oréal said it is seeking proposals from other agencies; however, Moxie plans to defend the account.
Jack Neff, "L'Oreal Puts U.S. Digital Media Up for Review", Advertising Age, August 20, 2013, © Crain Communications
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