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L’Oréal Reviews US Digital Marketing Account

August 28, 2013: 12:00 AM EST
L’Oréal is reviewing its digital marketing account in the United States. Current digital agency Moxie plans to defend the account, which is valued at least $17 million each year, based on the cosmetics company’s online ad spend in 2012. Digital marketing spend has grown by double-digit percentages since Marc Speichert became the company’s chief marketing officer for the Americas market.
"Globe Trotter: For a new digital makeup", The Economic Times, August 28, 2013, © Times Internet Limited
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