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L’Oréal Makes First Acquisition In India With Cheryl's Cosmeceuticals

September 21, 2013: 12:00 AM EST
L’Oréal agreed to acquire Mumbai-based professional skincare products and treatment company Cheryl's Cosmeceuticals. With a distribution network covering 10,000 beauty salons in India, the acquisition of Cheryl's Cosmeceuticals is expected to reinforce L’Oréal's professional products division in the country. At present, 20 percent of L’Oréal India's sales come from the cosmetics company's professional products division, which includes the L’Oréal Professionnel, Matrix, and Kerastase brands.
"Cosmetics giant L'Oreal makes maiden acquisition in India", Business Standard, September 21, 2013, © Business Standard Ltd
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