We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

L'Oréal Expands Online Operations; Seeks Bigger Share Of Ecommerce Segment

September 10, 2013: 12:00 AM EST
L'Oréal is expanding its ecommerce operations by launching several initiatives, including the launch of the online brand Em and online auto-replenishment programs for many of its brands. Also, as part of its efforts to use ecommerce to encourage U.S. men to use high-end grooming products, L'Oréal bought Baxter of California in December 2012. According to consulting firm Booz & Co., ecommerce accounted for $5 billion, or 8 percent, of beauty sales in 2012. Market research firm A.T. Kearney said online sales accounted for only 4.5 percent, or around $3 billion, of the $66 billion beauty market in 2011.
Jack Neff, "L'Oreal Attacks Fast-Growing E-Commerce Space", Advertising Age, September 10, 2013, © Crain Communications
Domains
BEAUTY BUSINESS
Online
Operations
Strategy
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.