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L’Oréal Awards Media Account In Australia To Carat

September 30, 2013: 12:00 AM EST
Cosmetics company L’Oréal awarded its media account to marketing agency Carat. Traditionally one of Australia’s biggest spenders on advertising, L’Oréal cut its advertising budget from $60 million to $30 million in 2012. Incumbent agency UM lost the account following a review which started in July 2013. L’Oréal, however, said the contract is only for 2014.
"L'Oreal appoints Carat for media business ... for 2014", Adnews, September 30, 2013, © Yaffa Publishing Group
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