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L’Oréal Adopts Demandware's Digital Commerce Platform Worldwide

October 10, 2013: 12:00 AM EST
L’Oréal S.A. selected Demandware Inc.’s Demandware Commerce platform for its digital brand portfolio management strategy worldwide. As part of the expanded partnership between the companies, L’Oréal will adopt Demandware’s technology for managing digital consumer engagement across all channels, including online, mobile, in-store, and social media. In 2010, the companies’ partnership began when L’Oréal Luxe deployed the Demandware platform in the United States and Canada for several brands, such as Kiehl’s, Lancôme, and Armani. Based on the success of the platform’s implementation, L’Oréal decided to consolidate its global digital commerce operations with Demandware Commerce.
"L’Oréal Selects Demandware as Global Platform to Power Digital Commerce Across its Brand Portfolio", BUSINESS WIRE , October 10, 2013, © BUSINESS WIRE
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