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L'Oréal Acquires Stylenanda, Korea's 1st Beauty Brand

May 2, 2018: 12:00 AM EST
Global beauty company L'Oréal has announced the acquisition of its first Korean beauty company, Nanda Co. Ltd. Stylenanda, which started as a fashion brand, is now dominated by the 3CE cosmetic brand, which contributed over 70% of total 2017 turnover of 127 million euros. L’Oréal aims to expand the brand internationally. The company currently has operations in Korea and Japan, and also does business in overseas markets, such as Hong Kong, Singapore, Malaysia and Thailand. It uses multi-channel online and offline distribution, including its own flagship physical locations in Seoul and Tokyo. L’Oréal said the brand is well placed to address the growing demand for makeup by millennials, especially in Korea and China.[Image Credit: © NANDA]
"L'Oreal acquires Korean Stylenanda", L'Oréal, May 02, 2018, © L'Oréal
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