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Longer Life Expectancy And Earlier Start Will Drive 80 Percent Growth For Anti-Aging Skincare Market Growth, Analysts Say

November 10, 2013: 12:00 AM EST
The anti-aging skin care market is forecast to grow 80 percent, driven by consumers’ increased life expectancy and efforts to hold up the onset of skin aging, according to Diagonal Reports and other market research. Increased longevity means consumers will be living longer with aging skin and at the same time, women are adopting anti-aging skincare regimen earlier, even before the first signs of facial skin aging emerge. Studies also revealed that consumers who are preventative anti-agers have different concerns and needs compared with their older counterparts. While younger consumers focus on prevention of emergence of signs of skin aging, older women need solutions for various visibly obvious signs of skin aging.
Jacqueline Clarke, "Online Exclusive: Starting Skin Care Earlier and Ending Later Adds 80% to Market", Beauty Packaging, November 10, 2013, © Rodman Media
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