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L’Occitane En Province Opens Technology-Enabled Flagship Store In NYC

August 22, 2018: 12:00 AM EST
L’Occitane en Province is opening its flagship store in Manhattan. Known for its natural beauty products, the French beauty brand is adding a host of technologies to its New York City location. In addition to having an area focused on social media, the store will also have a live feed of the brand’s US Instagram account. Stationary bikes combined with augmented reality will allow customers to take a virtual bike ride across Provence. Also, the company is using the store to expand its sustainability partnership with recycling company TerraCycle.[Image Credit: © L'OCCITANE en Provence]
"L’Occitane Embraces The High-Tech Experience", PYMNTS.com, August 22, 2018, © What’s Next Media and Analytics
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