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Local Cosmetics Brands Make Presence Felt In Australia Beauty Market

September 25, 2015: 12:00 AM EST
Nude by Nature was ranked as the 10th-largest cosmetics brand in Australia, a market dominated by global brands, such as Maybelline and Revlon, according to Roy Morgan Research. Data from the market research firm revealed about 6.3 million Australian women purchase make-up products in an average period of six months. Nude by Nature products were purchased by 314,000 women during the period covered by the study. Other best-selling Australian cosmetics brands include Napoleon, which was bought by 262,000 women; Natio, bought by 255,000 women; and Nutrimetics, purchased by 209,000 women.
"The cult of Australian cosmetics", Roy Morgan Research, September 25, 2015, © Roy Morgan Research
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