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Launches Of Men's Beauty And Personal Care Products Rose 70 Percent In 2007–2012, Study Reveals

September 10, 2013: 12:00 AM EST
Beauty and personal care product launches aimed at men increased worldwide by 70 percent from 2007 to 2012, according to market research firm Mintel. In the United States, the market for men’s grooming and personal care products grew almost 20 percent from $2.5 billion to $3 billion during the period. In the UK, the market grew 12 percent from £512 million to £574 million. Sales are forecast to grow 16 percent and 6 percent in the US and UK, respectively, by 2017. Data also revealed products for men are more likely to be dermatologically tested than products aimed at women, ethical or environment-friendly, and aromatherapeutic. In continental Europe, 67 percent of Italians, 64 percent of Germans, 60 percent of Spanish, and 47 percent of French use moisturizers with SPF.
"Beauty and personal care product launches targeted to men increase by 70% over the past six years", Mintel, September 10, 2013, © Mintel Group Ltd.
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