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Largest Personal Care And Cosmetics Companies Find Beauty In Small Brands

March 24, 2017: 12:00 AM EST
Small independent beauty brands are the top targets for acquisition by the market's largest companies, with 52 acquisition deals recorded in 2016. According to investment bank Financo LLC, the most popular targets are private brands with huge following on social media. Demand for acquisition targets has outpaced supply, according to TSG Consumer Partners LLC managing director Colin Welch. Unlike before, big cosmetics companies are going after brands with annual sales below $100 million, because social media and word-of-mouth advertising can drive sales.
Stephanie Hoi-Nga Wong, "The Latest Acquisition Targets Are Indie Beauty Brands", Bloomberg Businessweek, March 24, 2017, © BLOOMBERG L.P.
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