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Lancome Wins Big With Elite Rewards Loyalty Program

August 6, 2014: 12:00 AM EST
L’Oreal’s brand Lancome’s Elite Rewards loyalty program saw 60 percent of its members performing at least one action, such as shopping or connecting to the brand on social media sites, per month. Using the CrowdTwist customer relations management technology platform, the program also recorded an increase in monthly customer sign-ups of more than 40 percent. Lancome said it aims to focus on connecting with consumers via social media and promote its loyalty program, with the beauty brand awarding 25 points to members who connect their account to the company’s Facebook, Twitter, and other social media accounts. For every dollar they spend online, Elite Rewards members get 10 points. They can also win minor rewards by watching branded videos or participating in email and direct mail programs.
Lauren Johnson, "Lancome Is Getting a 60% Monthly Action Rate With New Loyalty Program", Adweek, August 06, 2014, © Adweek
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