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Lancome Picks RichRelevance's Omnichannel Personalization Platform For Its Online Store

March 2, 2015: 12:00 AM EST
Lancome partnered with omnichannel personalization company RichRelevance to launch a personalized look-recommendation service on its online store. Using RichRelevance's Relevance Cloud personalization platform for online retailers, combined with Sight Commerce's visual commerce and style intelligence solutions, the brand provides online shoppers with accessible personal and professional advice. Also, product suggestions are adjusted in real-time, based on changes in users' shopping behavior, inventory, and pricing.
"Lancome Gets Personal With Curated, Complete Looks Powered by RichRelevance", Business Wire, March 02, 2015, © Business Wire
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