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La Roche-Posay Unveils Skincare Products In New Zealand

November 10, 2017: 12:00 AM EST
L’Oréal New Zealand, which began marketing in the country only three months ago, has introduced a line of La Roche-Posay on-skin sun protection products that measure UV exposure. At the launch of the Anthelios XL range, executives said the product range generally focuses on solutions for sensitive skin. Skin concerns, including rising incidences of diseases, encompass lifestyle conditions such as obesity, genetic conditions, and cancer. Suncare offerings from La Roche-Posay include My UV Patch, a temporary transparent adhesive containing photosensitive dyes that change color when exposed to UV rays to indicate varying levels of sun exposure. The patch was inspired by electrocardiogram (ECG) technology, according to the company.  [Image Credit: © L’Oréal ]
Sarah Dunn, "French Skincare Company La Roche-Posay Settles into New Zealand", The Register, November 10, 2017, © Tangible Media
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