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Korean Pop Culture's Popularity Drives Global Demand For Korean Cosmetics

August 20, 2013: 12:00 AM EST
The popularity of Korean pop culture around the globe is driving demand growth for Korean cosmetics brands in international markets. Already established in China, Japan, and Southeast Asia, Korean cosmetics brands are gaining market shares in Europe and North America. Smaller brands have followed, using high-tech manufacturing processes to develop products for overseas markets. This trend has helped the domestic cosmetics and beauty market to grow at around 10 percent each year. Some of the leading Korean cosmetics brands include NeoPharm, which makes the ATOPALM range of skincare products; GENIC, which manufactures the CEL-DERMA line of skincare products; and GENERALBIO, which develops new biomaterials based on microorganisms and other natural and functional ingredients.
"Korea’s Cosmetics Industry Rides the Korean Wave — Part 1", Advanced Technology & Design KOREA, August 20, 2013, © Advanced Technology & Design KOREA
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