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Korean Pop Culture Drives Success For Korean Cosmetics In The Philippines

September 18, 2013: 12:00 AM EST
Cosmetics products made by South Korean manufacturers are finding market success in the Philippines, boosted by the popularity of Korean pop culture among local consumers. For instance, cosmetics company Skin Food currently has 14 stores in the country since opening its first branch in the Philippines in July 2006, while Etude House has grown to 37 branches since its 2010 launch. Other factors driving Korean cosmetics’ popularity in the Philippines include Korean cosmetics brands’ being “unconventional” compared with local products and the popularity of “renewing” products, such as the Pure Beauty brand.
Christine Choi, "Why Korean cosmetics are popular in PH", ABS-CBN Interactive, September 18, 2013, © ABS-CBN Interactive
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