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Korean Beauty Brands Aim For 1.6 Billion Muslim Consumers

December 18, 2014: 12:00 AM EST
Korean cosmetics companies are targeting the Islamic market, currently valued at $2 trillion. Relatively unknown among the Muslim countries' 1.6 billion consumers, Korean beauty brands need to secure halal certification before they can start selling their products in Indonesia, Malaysia, and other Islamic nations. Korean public service agency Arirang said only a few Korean cosmetics brand, such as Talent Cosmetics, have received halal certification.
Michelle Yeomans, "Korean cosmetic brands see opportunity in Islamic markets", Cosmetics Design , December 18, 2014, © William Reed Business Media SAS
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