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Kiehl's To Launch Skin Renewing Cream Aimed At Millennials

January 5, 2017: 12:00 AM EST
L’Oréal brand Kiehl’s is launching Pure Vitality Skin Renewing Cream, aimed at the Millennials by avoiding antiaging messages. Kiehl’s says that skin care today is focused on radiance and skin health rather than reversing indications of aging. Sources suggest retail sales of the cream could reach $40 million globally this year. Kiehl’s is marketing the product as 99.6 percent natural, and contains New Zealand manuka honey for antioxidants to combat environmental effects and for stimulating collagen, and South Korean red ginseng root for hydration and cell renewal.
Ellen Thomas , "Kiehl’s Makes a Play for Millennials With Healthy Skin Pitch", Women’s Wear Daily, January 05, 2017, © Penske Media Corporation
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