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Karity Employs E-Commerce To Boost Direct-To-Consumer Selling

October 15, 2015: 12:00 AM EST
Karity is using online selling to grow its color cosmetics business. By adopting an online commerce platform, the startup seeks to use digital technology for its direct-to-consumer selling strategy. Like other startups in the beauty market, Karity aims to grow organically while keeping its advertising costs at a minimum and rely instead on word-of-mouth advertising. Also, Karity plans to launch a try-at-home program, which will allow customers to try its makeup and return the product if they do not want to keep it, for free.
Deanna Utroske, "Will state-of-the-art e-commerce shake up the beauty business?", CosmeticsDesign.com, October 15, 2015, © William Reed Business Media SAS
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