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Kao USA Looks For New Advertising Agency

February 14, 2014: 12:00 AM EST
Beauty care products maker Kao USA Inc. said it has agreed with advertising agency KBS+P to end their contract. Kao also launched a closed review of its global creative account for several brands, including John Frieda, Jergens, and Biore. KBS+P will not participate in the account review, which will not include the company’s agencies for media and digital accounts.
"KAO USA Announces Agency Change", PR Newswire, February 14, 2014, © PR Newswire Association LLC
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