We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Kanebo Reveals New Corporate Image; Updates Marketing Strategy

May 18, 2016: 12:00 AM EST
Japan-based skincare and cosmetics brand Kanebo plans to launch a marketing campaign, as well as remake its image, in time for its celebration of its 80 years in business in September 2016. Also, the relaunch is part of the company's efforts to move away from the PR disaster caused by harmful effects of its skin-whitening products, which caused white patches to appear on users' facial skin. Kanebo is taking a three-pronged approach to marketing by, first, encouraging women to accept their unique beauty; second, providing through beauty consultants personalized counseling based on a woman's daily, weekly, monthly, and yearlong needs; and, third, providing women with a total sensory experience with products that smell good and are easy to put on.
Raoul J. Chee Kee, "Kanebo unveils new look, formulations", Philippine Daily Inquirer, May 18, 2016, © INQUIRER.net
Domains
BEAUTY BUSINESS
Brands
Categories
Marketing
Operations
Strategy
Cosmetics
Skin
Geographies
Worldwide
Asia-Pacific
Japan
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.