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Kanebo Launches Skincare Line For Older Women In Japan

November 10, 2015: 12:00 AM EST
Kanebo Cosmetics launched Twany Glow, a skincare line designed for women in their 60’s. Accounting for 17 percent of the female population in Japan and 40 percent of the total cosmetics-using population of women aged 15 to 89 years, women in their 60’s are an important market segment for the company. They also have higher per capita spending, with money spent on “cultural activities, leisure, and social entertainment” higher than those of women in younger age groups.
"Kanebo launches first skincare line for over-60s women", Premium Beauty News, November 10, 2015, © Premium Beauty News
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