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Italy's Beauty Market Sees Stronger Revenue Growth In 2015

April 20, 2016: 12:00 AM EST
Revenues for Italy’s fragrance and cosmetics market grew 6.6 percent to €10.03 billion, or $11.13 billion, in 2015, compared with the previous year, according to Cosmetica Italia. Data from the cosmetics industry trade association revealed beauty revenues grew 2.2 percent to €6.22 billion in 2015. Growth was driven by the improvement in the country’s economy, an increase in number of visitors to the country, and growth in disposable income, due to lower oil prices. Exports grew 14.3 percent to €3.81 billion, or $4.23 billion, as local beauty companies expanded their focus on overseas market to boost growth.
Jennifer Weil et al, "Italy Bounces Back in Beauty", Women’s Wear Daily, April 20, 2016, © Fairchild Fashion Media
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