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Iran's Cosmetics Market Thrives; Shows Signs Of More Growth

June 24, 2014: 12:00 AM EST
Iran, a country with a women population of more than 38 million, is the second-largest cosmetics market in the Middle East in terms of revenue and seventh worldwide. Although women are required to wear a veil and despite the economic hardships affecting the country, daily wearing of makeup is more prevalent than in some Western countries. For example, market analysts claim Iranian women buy about one tube of mascara per month, compared with one every four months by their French counterparts. L’Oreal’s luxury brand Lancome returned to the country after decades of being away, encouraged by the size and growth potential of the market. Iran’s cosmetics market, however, is dominated by unofficial distributors and resellers, with official distributors accounting only for 40 percent of the market. Imports are expensive, with prices driven by strict government rules and red tape.
"Makeup speaks volumes for Iran's 38 million women", NY Daily News, June 24, 2014, via AFP RELAXNEWS, © AFP RELAXNEWS
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