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Iran Sees Fast-Growing Cosmetics Market

December 17, 2013: 12:00 AM EST
Iran’s cosmetics market is valued at an estimated $2 billion per year, according to local market analysts, with Iranian women of ages 15 to 45 accounting for about a third of cosmetics consumers in the Middle East. In the Esfehan province, for example, 31.7 percent of women who are 15–19 years old copy the cosmetics usage by actresses appearing on foreign TV shows they watch via satellite TV. Iranian women who use cosmetics have to deal with the risks posed by counterfeit beauty products, with some unofficial data showing about 80–90 percent of imported cosmetics are made by unauthorized manufacturers in Thailand, China, or Turkey. Despite this, the government has so far failed to discourage or keep women from wearing makeup.
Mehrnaz Samimi, "Cosmetics boom in Iran", Al-Monitor, December 17, 2013, via Iran Pulse, © Al-Monitor
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