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Instagram Launches Advertising Service In UK

September 23, 2014: 12:00 AM EST
Online photo-sharing platform Instagram launched is advertising service in the UK. Introduced in the United States in 2013, the service will run advertisements from brands, including Waitrose, Rimmel, and Channel 4. Launched in October 2010 as a free iPhone app designed to let users share photos with other people, Instagram was acquired by Facebook for $1 billion in 2012. Instagram ads will feature still photographs, the same template used by Facebook when it launched the service in the US.
Stuart Dredge , "Instagram ads reach the UK with Waitrose, Rimmel and Channel 4", theguardian.com, September 23, 2014, © Guardian News and Media Limited
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