We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Innovation Is Key To Unilever’s Bright 3rd Q Sales Picture

October 15, 2015: 12:00 AM EST
Unilever says its 3rd quarter sales boomlet is due to success in its innovative ice cream and personal care brands and in its e-commerce business. Sales in the period grew 9.4 percent to £9.9 billion (€13.4 billion), and underlying sales grew 5.7 percent. Sales in Europe grew by 2 percent. Food sales rose 1.6 percent while personal care and refreshment were up 6.2 percent and 8.5 percent respectively. The company said innovations like Ben & Jerry’s Cookie Core helped fuel double digit growth, along with the premium Magnum Pink and Black brand. In addition, e-commerce globally is growing at 20 percent a year and now accounts for seven percent of the overall business.
Leonie Roderick, "Unilever credits beauty and ice cream innovation for Q3 growth", Marketing Week, October 15, 2015, © Centaur Communications Ltd (a member of the Centaur Media plc group)
Domains
BEAUTY BUSINESS
Brands
Market News
Marketing
Operations
Geographies
Worldwide
EMEA
Europe
United Kingdom
Categories
Companies, Organizations
Innovation & New Ideas
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.