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Indonesia's Cosmetics Market Continues Growth Mode, Driven By Rural Consumption

October 2, 2013: 12:00 AM EST
Sales of cosmetics in Indonesia’s rural areas grew more than 25 percent in 2013, according to market research firm Nielsen. Covering almost 50 million households in the country, the study also revealed that sales grew in non-rural markets although prices rose by more than 18 percent during the period. Spending in urban areas grew more slowly at 9.4 percent although it accounted for the largest market segment at Rp 606 billion.
Chris Barker , "Nielsen: Indonesia’s rural cosmetics consumption shoots up", Cosmetics Design , October 02, 2013, © William Reed Business Media SAS
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