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Indie Fragrances Market Explodes, While Demand For Celebrity Brands Declines

July 12, 2015: 12:00 AM EST
Sales of artisanal perfumes are booming, driven by a growing community of bloggers and social media supporters. In 2014, 441 artisan or independent fragrances were created, compared with 139 in 2004, according to “Fragrances of the World” author Michael Edwards. Data from market research firm NPD revealed the £150-plus segment of the couture segment expanded its share of the total market by 35 percent as of December 2014. In contrast, sales of celebrity-branded fragrances are declining.
Rebecca Ratcliffe, "Move over Taylor Swift – indie perfumers ride high as public tires of celebrity scent", The Guardian, July 12, 2015, © Guardian News and Media Limited or its affiliated companies.
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