We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Indie Fragrances Market Explodes, While Demand For Celebrity Brands Declines

July 12, 2015: 12:00 AM EST
Sales of artisanal perfumes are booming, driven by a growing community of bloggers and social media supporters. In 2014, 441 artisan or independent fragrances were created, compared with 139 in 2004, according to “Fragrances of the World” author Michael Edwards. Data from market research firm NPD revealed the £150-plus segment of the couture segment expanded its share of the total market by 35 percent as of December 2014. In contrast, sales of celebrity-branded fragrances are declining.
Rebecca Ratcliffe, "Move over Taylor Swift – indie perfumers ride high as public tires of celebrity scent", The Guardian, July 12, 2015, © Guardian News and Media Limited or its affiliated companies.
Market News
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.