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HUL Launches Distribution Programs To Extend Urban And Rural Distribution Lead

September 26, 2013: 12:00 AM EST
Hindustan Unilever launched two distribution initiatives in India, with Project Telecalling aimed at the country’s urban centers and Project Columbus targeted at rural areas. Described by a market analyst as potentially capable of changing urban distribution of consumer goods, Project Telecalling involves the use of telephone lines to solicit and fulfill outlets’ orders. With Project Columbus, HUL seeks to reinforce its distribution lead over its rivals, including Procter & Gamble, in the country’s rural regions, which are not as heavily affected by the economic slowdown as the urban centers.
Sagar Malviya, "HUL spreads its wings to retain edge with projects Telecalling, Columbus", Economic Times, September 26, 2013, © Times Internet Limited
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