How CPG Manufacturers, Retailers Can Take Advantage Of The Health/Wellness Mega-Trend

A report from a marketing consultancy addresses the health and wellness trend that has become so important to the consumer packaged goods (CPG) industry. The report looks at the nutritional, social, environmental, emotional, spiritual and physical facets of the huge trend, and provides tips to manufacturers and retailers on how to capitalize on the opportunities. Retailers have launched several initiatives, including comprehensive wellness programs coordinated by staff dietitians; collaborations with schools, hospitals and adult living facilities; and mobile and Internet-based nutrition education programs.