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Hispanic Segment Of Beauty And Personal Care Markets Grows Faster Than Rest

February 20, 2015: 12:00 AM EST

Cosmetics purchases by Hispanic consumers grew 7.4 percent, compared with the 1.2 percent decline among their non-Hispanic counterparts, according to market research firm Nielsen. Data from Nielsen revealed Hair care and accessories grew 3 percent among Hispanic consumers, while dropping 3.6 percent among non-Hispanics. Factors driving growth in the beauty and personal care market for Hispanics include population growth, demographics, and cultural dynamics. Among U.S.-born Hispanics, 75 percent are younger than 35 years. Hispanics are also more beauty-conscious and are more likely to try different hair styles than non-Hispanic consumers.

Alexia Elejalde-Ruiz , "Hispanics play large part in beauty spending, Nielsen says", Chicago Tribune, February 20, 2015, © Chicago Tribune
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