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High-End Perfume Brands Find Their Way To Wal-Mart, Other Mass-Market Retailers

September 25, 2015: 12:00 AM EST
In the United States, luxury perfume brands, such as Dolce & Gabbana, Calvin Klein, and Davidoff, are finding their way to mass market retailers, including Wal-Mart, CVS, and Target. Procter & Gamble, Coty Inc., and other makers of luxury perfumes do not sell their products to mass-market retailers; however, Wal-Mart and company gain access to designer perfumes through gray-market suppliers. Despite perfume makers’ efforts to limit their products to official channels, shoppers still find many high-end perfume brands at their favorite retail outlets.
Serena Ng, "Luxury-Perfume Makers Turn to Wal-Mart, Target", Wall Street Journal, September 25, 2015, © Dow Jones & Company Inc.
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