Henkel Hair Care Unit Launches Social Initiative

Schwartzkopf Professional, the hair care products unit of Henkel, has launched a worldwide social initiative called “Shaping Futures” in which groups of volunteers train young adults to be hairdressers. In autumn 2012 two women volunteers were chosen as ambassadors to represent the brand in Chennai, India. The two trained under-privileged teens and young adults, giving them a skill for life and a brighter future. Overcoming harsh living conditions, they spent two weeks sharing their talents. They said their experience in India was nothing short of life changing.